Boycott the 9News Website please.
I'm asking my friends and family to help me boycott 9news and more specifically, their website.
Not quite a month ago, KUSA-TV's website, 9news.com, implemented a policy where they've inserted a form requesting demographics data into all their links. If you don't fill out the form, you can't read their newsstories.
The form is innocuous enough, all it asks for is zip, age and gender. My problem with their form is that it provides no opt out. You either provide the data, whether accurate or false, or you don't read the story.
There are additional, technical problems with the form as well - it leaves a cookie on your computer. If, for some reason, you are behind a firewall, or have your privacy settings set to block cookies, it will ask you for the data EVERY time.
Right after they implemented this policy, I contacted 9news protesting it. I was told that they implemented this because their advertisers were looking for better demographics data, and that they had been instructed by the coporate powers to implement it. For the next two weeks, I escalated the issue, contacting their corporate master, Gannett (who never bothered to reply), and several of their advertisers, finally culminating with a phone call from Mark Cornetta, 9News' General Manager.
During my phone call, I stressed to Mr. Cornetta that my objection wasn't with them asking for the data themselves, but that they provided for no opt out mechanism. I completely understand wanting demographics info. And the data they want is not really that big of of a deal. But with no opt out mechanism, you are forced to fill out a form that leaves data in a cookie on your computer. While the data itself isn't really personally identifiable, when combined with other cookies on your computer, could help a hacker learn more about you than you care to let them know.
And I actually don't mind providing the data to them. What I'm objecting to is their demand for it. I would voluntarily provide the info in a survey form, or even with an opt out mechanism. I just don't like being forced to make the choice of provide or don't use.
It's now been over a week since my conversation with Mr Cornetta, and nothing has changed. While I've moved on to using other news sites, and mostly watching other channels now, I've decided that I either need to take a stand now, or possibly see the other stations and news outlets in the Denver area try this. At this point, the 9news website is the only Denver TV or Newspaper website that has done this. If it becomes accepted at 9news, how much longer until all the other stations do this as well? And how much longer after that will they require you to register with a name and password on their site, so they can collect even more personally identifiable information?
So I ask my friends and family (and any other readers of this blog) to join me in boycotting the 9news website in particular, and KUSA and Gannett in general.
